My Portfolio

How I Break Down a Business Problem at Swiggy

In the fast-moving world of food delivery 🍔🚴‍♂️, problems pop up every day.
As a Business Analyst at Swiggy, solving these isn’t just about crunching numbers — it’s about structured thinking 🧠, asking the right questions ❓, and driving action 🛠️.

Here’s exactly how I break down a business problem:

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1. Understand the Problem Deeply 🔍

• I begin by getting complete clarity on the issue.
• Example: “Order delivery times are increasing during peak hours.”
• I don’t rush to analyze — I first gather context from teams like Operations, Customer Support, and Logistics.

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2. Break the Problem into Smaller Chunks 🧩

• Complex issues can be overwhelming. I split them into manageable parts.
• For the delivery delay issue, I separated it into:
  • Rider Availability
  • Surge Pricing Effectiveness
  • Traffic Congestion
  • App Glitches

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3. Formulate Key Questions ❓

I define 3–5 key questions that, if answered, will lead us to the root cause.
Example:

• Are riders available during peak time slots?
• Is our surge pricing attracting enough delivery partners?
• Are certain zones facing app downtime?

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4. Data Collection and Validation 📊🗂️

• I extract data from multiple sources: SQL databases, Jira, Power BI dashboards, and Slack conversations.
• I ensure the data is clean, complete, and trustworthy before analysis.

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5. Analyze and Visualize 📈🎯

• I use Excel and Power BI to spot trends, identify bottlenecks, and create easy-to-digest visuals.
• Example Visuals:
  • Rider-to-Order Ratio Heatmaps
  • Zone-wise Delivery Time Charts
  • Traffic Spike Graphs during Peak Hours

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6. Identify Root Causes 🛠️

Through analysis, I narrow down the real reasons behind the delays:

• Rider shortage in key zones
• Surge pricing not aggressive enough to meet demand
• Traffic bottlenecks post 8 PM in certain city pockets

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7. Recommend Actionable Solutions 📑🛤️

A Business Analyst doesn’t just point out problems—they propose solutions.
I suggest:

• Increase targeted incentives in high-delay zones
• Partner with local bike rental services
• Improve route optimization algorithms for traffic-heavy areas

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8. Communicate Findings Clearly 🗣️💬

• I summarize insights in 2–3 slides for leadership teams.
• I tailor messaging: Business Heads want impacts, Ops Managers want actionables 🔧, Tech Teams want data points.

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9. Track Post-Implementation Impact

• Solving the problem doesn’t end at recommendation.
• I continue to track KPIs (Delivery Time, Rider Supply, Surge Response Rate) to measure the success of the implemented changes.

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🔥 A Quick Framework for Problem Breakdown:

🔢 Step	🎯 Key Activity	🛤️ Outcome
1	Understand Problem	Clear Problem Statement
2	Break Into Sub-Problems	Simpler Analysis
3	Formulate Key Questions	Focused Investigation
4	Collect and Validate Data	Reliable Inputs for Analysis
5	Analyze and Visualize	Insights and Trends
6	Identify Root Causes	Deep Understanding
7	Recommend Actionable Solutions	Practical Fixes
8	Communicate Findings	Stakeholder Alignment
9	Track Post-Implementation Impact	Continuous Improvement

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🌟 Final Thoughts

Breaking down a business problem isn’t a linear task — it’s iterative, dynamic, and all about clarity, curiosity, and collaboration 🤝.
At Swiggy, mastering this skill has been one of the most rewarding parts of my journey as a Business Analyst.

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If you enjoyed this breakdown, stay tuned for

📌 Next Up (Day 11): where I’ll explain “Why Excel is Still the King for Analysts!”

And if you’re facing your own problem-solving challenges, feel free to drop a message! Always happy to share tips 🚀💬

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